Client Astonishment Pt. 1
Client astonishment is about making someone feel deeply seen, heard, understood, and loved.
It’s not just finding a cool gift or spending a lot of money. You want to inspire loyalty and build communities. This can be done through gifts, but the gift should serve more as a touchstone for an experience you shared. A gift is just a gift until you wrap it in a story.
It's easy to buy a gift for someone. It only becomes astonishing when it serves as a reminder of how important that person is to you. When it lets them know that you care about them, that you love them. When it is a touchstone that pierces straight into the person's heart. It should say “I see you, I know you, I love you”.
Sometimes they just open the box and it happens. You built that bridge from all the interactions and the gift just jumps across the bridge, straight into their heart and they know immediately that you see them and that you love them. It becomes a touchstone.
But as I said earlier, a gift is only as astonishing as the story it’s wrapped in. So sometimes you have to use golden threads. If you can learn how to use golden threads and tell really awesome stories about the gifts that you're giving, you can supercharge your client astonishment. Gifts wrapped in an amazing story will make your clients feel seen, loved, heard, and valued.
Pro Tips:
Make the story that you tell simple, authentic, and easy by knowing what your values are and finding gifts that aligned with your values. Whether it’s sustainability, women-owned, giving back, etc..
A super high-touch way to astonish a client is with custom, bespoke gift boxes. One company that does this very well is called the KNACK Shop. See how thier curated gift boxes allow you to take a step back and still touch your client’s heart.